Creed: It’s a royal affair

It is no surprise that prominent luxury brands have a long existing history and success, but not every Tom, Dick, and Harry can be tied to the Royal Family unless you are the House of Creed and its long-withstanding status as a couture legacy turned niche perfume house. Boujee is an understatement here! 

We will try to not make you yawn but it all begins in 1760, when a pair of scented leather gloves were delivered to King George III by a new London-based tailoring company and just like that, James Henry Creed was known as an EXQUISITE tailor in Mayfair. From here on out, Creed has created some of the finest garments and fragrances for over 200 years, going from a posh tailoring heritage into one of the world’s leading niche perfume houses. 

Expanding their mastery of perfumes from London to Paris, Napoleon III, and his empress, Eugénie, appointed Creed as the official supplier to the royal household. And of course, with landing a clientele such as the royal aristocratic, professional tact and discretion were at the top of the list for Creed. And till this very day, it is part of the Creed’s legacy. 

With no doubt, Creed continuously goes to great lengths to source, research, inspect, and commission the finest materials from all over the globe. You name it and they’ve probably done it! Florentine Iris, Haitian vetiver, Bourbon vanilla, Italian jasmine, and the finest ambergris are just a few of the signature ingredients found in Creed fragrances. They are driven by artistry and perfection - a timeless yet modern approach to history, bottled. 

At I’VRE, as perfume connoisseurs ourselves, we value a true artisan perfume experience to be shared with our community and Creed’s flair for style, quality, and panache is UNDENIABLE! Its generationally bonded family legacy adds to the unique creative spirit we admire. If we had to pick favorites, Creed Silver Mountain Water EDP comes on top! 

Here’s the breakdown of all the Creed perfumes we carry. An insight into your next purchase with us, gents! 

1. Creed Aventus EDP 

An emblem of power, success, and ambition, it bottles refreshing notes of blackcurrant, bergamot, apple, pineapple, pink berries, sweet jasmine, rose, warm patchouli, musk, and oakmoss. Don’t DM us when your confidence is off the charts!

2. Creed Millesime Imperial EDP 

An invitation to the heart of luxury, Creed Millesime Imperial EDP captures the essence of tantalizing bergamot, green mandarin, refreshing sea salt, marine accords, warm musk, and ambergris. Savour timeless elegance, luxury, and coastal bliss with every spritz! 

3. Creed Silver Mountain Water EDP 

A tribute to nature’s purity reveals zesty bergamot, and mandarin, complemented with green tea, sweet blackcurrant, delicate neroli, warm sandalwood, and musk as a reminder of nature’s allure and luxury of simplicity. Our favourite at I’VRE and don’t be surprised when you reach for it everyday! 

This is your sign to up your class game with Creed!