Bottled Romance

Ladies and gents, grab your paper and pens and get to jotting down because as we unveil the classical love story behind Guerlain Shalimar EDP's inspiration, your romance standards are about to get on a whole NEW LEVEL! 

The muse 

Every perfumer searches for a muse and this one lands in South Asia. Jacques Guerlain, the renowned French perfumer, was inspired by the epic love story of Emperor Shah Jahan and Princess Mumtaz Mahal, the iconic couple behind the creation of the Taj Mahal. 

The story of their love, passion, and devotion was the spark that ignited Guerlain's imagination.

Shah Jahan's profound love for Mumtaz Mahal, the woman he called "Mumtaz-i-Mahal" or "Jewel of the Palace," led him to build the historic Taj Mahal all to lay the body of the love of his life in one of the most breathtaking architectural wonders in the world. 

Guerlain was deeply moved by this story and decided to create a fragrance that would encapsulate the essence of their love. A consuming love that was defined as timeless, passionate, and undying.

The mechanics 

Guerlain had to select the most exquisite ingredients to translate this epic love story into a fragrance. Only fair, if you ask us! 

Shalimar's signature scent is a harmonious blend of warm, sensual, and exotic notes, with vanilla, tonka bean, iris, and opoponax. The concoction captures the essence of love's sweetness and longing. SWOON ALERT! 

The STAR ingredient goes to vanilla as it lends Shalimar its distinctive, sweet, and slightly powdery character. Back in the day, vanilla was revolutionary at the time, as most perfumes leaned towards floral or citrus notes.  

All the credit goes to this number for setting the stage for a new era in fragrance creation and rewarding Shalimar for its place in the annals of perfume history! Talk about making a statement! 

An embodiment of fine art 

Inspired by the fan-shaped windows of the Taj Mahal, the Shalimar flacon, designed by Raymond Guerlain, did not come to play! Bottled in deep blue adorned with gold accents mirrors the opulence and grandeur of the Mughal Empire. 

It doesn’t stop there! “Shalimar” which translates to “temple of love”, is also an ode to the Shalimar Gardens in Srinagar, a breathtaking masterpiece of Persian-style garden architecture. These gardens, with their terraced lawns, cascading fountains, and serene beauty, were another source of inspiration for Jacques Guerlain. 

Inspired and influenced by inseparable lovers, the opulence of the Taj Mahal and the Shalimar Gardens, Shalimar encapsulates the essence of a TIMELESS romance. 

Receiving and giving the bare minimum is no exception, no more!  And if you have to fly solo, may as well walk with a hint of sweetness and great love, with Guerlain Shalimar EDP, exclusively on I’VRE SG!